With the start of a new tax year many business owners are busy thinking about how to earn more and spend less over the next 12 months. No matter what financial health your company is currently in, few of us would shun the opportunity to do better.
How then can you give your balance sheet a makeover for the year 2017/2018?
No matter what industry you work in or whether you sell products or services, every business need to spend money on marketing. How you decide to spend that money though depends entirely on what is it you’re trying to achieve.
Gone are the days when you could only place adverts in The Yellow Pages, now you have a heady variety of options from Google Ads to social media and email campaigns.
Although tech is everywhere, and obviously dominated our professional and personal lives, you can’t get away from the simple fact that we are all just people trying to sell to people. As such, getting in front of those people will always be one of the most effective, and often most cost effective, ways of spreading the message.
Fact to face networking, whether at a one-off event or in a members-only group, offers a fantastic way to increase your referrals, and also get people to act as your sales team. It can also be quite a lot of fun!
# 2 Outsource
When you run your own business it can feel like it’s a lot easier (and cheaper) to do it all yourself. You can manage your own social media, add up your income, send your own invoices and plan your marketing; however, it doesn’t take long for it all to get a bit overwhelming, certainly if you are busy doing the actual work.
Whilst outsourcing is going to cost you money, it doesn’t have to cost the earth, and ultimately it can be worth any outlay by recouping your valuable time. Time you can spend focussing on your business and ensuring you are moving in the right direction.
It doesn’t matter what it is you outsource – bookkeeping, your website, your phone calls or even your address with a virtual receptionist, just find an expert and trust them.
# 3 Stay mobile
There is a certain prestige to having a dedicated work space; however, if you don’t really need it (i.e. you don’t have any staff to provide space for) it can be an expensive and unnecessary luxury. Thanks to technology there is no reason why you have to be in a particular place at any given time.
If you have the right tech equipment, whether that be a Wi-Fi hotspot, good mobile phone with the right contract, or even a VoIP phone, you can work at anytime, anywhere. There is no need to be chained to a particular desk, or office space.
Go out there and explore the world!